The same three services, on our own site.

The situation

The previous homepage opened with “Design with Purpose. Develop for Growth.” It looked finished. On the first screen it did not say that WebXpert is a Sydney studio, that the client owns the code, or what the work costs.

That page is the frame above. The rebuild is the three services we sell, used on our own site: Websites, SEO and GEO, and Care and Grow.

Websites

Before: a slogan, a 3X card, an expertise list, a Standard versus Exception table, investment tiers, and a lime close, “Ready to dominate?” The offer was implied.

After: design and build as one team, and the client leaves with the code. Each service page says what the work is. Plans publish the starts: websites from $999, and a five-page site from $2,499. Care is included on sites we build. Most marketing sites are scoped at 1–4 weeks, and the page says that.

SEO & GEO

Before: a strip of articles under the homepage. A visitor still had to guess what WebXpert does, and what a search result or an AI answer should quote.

After: each public page states who we are, what GEO means, what Care includes, and the two starting prices. Those are the same facts a Google result, or an answer in ChatGPT, Perplexity, or Google’s AI answers, would quote. Guides that mention other people’s prices label them as market ranges and point at the plans page. Concept pieces say they are concepts. The older articles stayed, under Insights.

Care & Grow

Before: the site ended on a slogan. Nothing on the page said what happens after launch.

After: the care floor is part of the build. Security patches, backups, and a way to see the site is up. Publishing, reports, and ads stay add-ons, and the Care and Grow page says which is which.

How the three fit

A site that names the offer. Pages written so search can quote them. Care so those pages do not date. That is the brief we give a client. This site is the same brief.